Ask ChatGPT, Gemini or Perplexity for “the best CRM for a small business” or “a reliable plumber in Bristol”, and something interesting happens. You do not get ten blue links to sift through. You get an answer. One confident paragraph, naming a handful of options, with everything else left on the cutting room floor. That … Continue reading AI Search Optimisation Explained: What AEO Actually Means for Your Business