Micro-interactions | Things that make you go oohhhh!
Micro-interactions are used everywhere. When used well, they can provide reinforcement of a brand, improve the UX experience, increase user engagement and also give us a warm fuzzy feeling inside!
What is a micro-interactions I hear you ask? Well, micro-interactions are trigger like actions within a website or user interface that add reinforcement to what the user is doing. Quite simply they are short animations that happen when a user interacts with a digital design system. Good well thought out micro-interactions will humanise interactions and provide a joy that will ensure users will return to your app, website or interface time and time again.
We have found some inspirational examples to share with you of some micro-interactions
Happy/Sad Toggle switch
A user interface toggle switch which demonstrates the visual feedback given to the user for both on and off states.
The E-commerce “Add to Cart” button
E-commerce “Add To Cart” button. Again demonstrates a positive yet satisfying visual feedback to the user.
Toggle Password Visibility Input
A seamless toggle for password input.
Why are micro-interactions so important?
Here at our digital agency, we are firm believers that micro-interactions are super important for any successful user interface, application or website. Here are some of the benefits of using micro-interactions…
- Builds a better brand
- Help prevent errors
- Delivers a better more seamless UX experience
- Provide visual or audio feedback for the user
If you currently have a project in the works why not Get in touch with our team to find out how we can help you.
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Like with any industry, the world for web design and build has its own array of buzzwords and terms. Some of these terms escape and make it into the common parlance, where are others remain only known to inner circle of geeks.