Our approach

Tiny Spark was founded in 2020 by Istoria Group with a vision to create purposeful digital experiences with significant impact.

We were founded with four main aims:

  • To help create or evolve brands with a true sense of purpose
  • To help brands make bold moves to connect with their customers
  • To help brands instigate change in the post Covid-19 period
  • To offer a purpose-led mix of craft and creativity to help others achieve their potential


We never forget we’re designing for real people and approach all projects with passion and personality, creating solutions based on empathy with and empowerment for all users.


We believe everything we create should be intuitive and completely accessible, balancing form and function to create a simple and enjoyable experience for the user. The true complexity of what we do should remain hidden behind the scenes.


We are curious problem solvers and like to experiment, listen and learn to produce innovative things that can really make an impact on businesses and their customers.

The latest

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