
Self Agency
Developing a new web presence to help empower the neurodiversity community

The Brief
Overview
The primary objective for the website was to support Self Agency by effectively presenting their service offering, enabling people to quickly understand the training, coaching and useful content available to organisations wishing to support their neurodiverse peers and customers.
The Need
It was important to ensure the website was designed and structured with a UX that accommodated people with ADHD, Dyslexia and wider EDI audiences. We worked with Self Agency’s co-founder Devon Lowndes to ensure the UX was intuitive for this key audience.
Our Challenge
The website needed to be simple to use, both for the user and for Devon and the team. CRM integration integration and SEO considerations all played a part in how we approached the project.
The concept
The client’s branding was to be elevated to show the maturing of the agency through visual enhancements. We wanted to show a playful nature, where each character depicts the diversity amongst us all.
Our solution
We wanted to combine subtle movement with bright bold colour usage to help differentiate content and echo Devon’s positive and knowledgable approach.
What we did
Utilising Atomic Design principles, we created a scalable row-based system that could adapt and grow alongside the client’s needs, all while maintaining a consistent visual language.
Before
After
Devon Lowndes, Co-Founder & Director, Self Agency
