Self Agency
Developing a new brand and web presence to help empower the neurodiversity community.
Industry
Professional Services
Location
Bristol, UK
Involvement
Brand design
UX & UI design
Web development
CRM integration
The Brief
Overview
The primary objective for the website was to support Self Agency by effectively presenting their service offering, enabling people to quickly understand the training, coaching and useful content available to organisations wishing to support their neurodiverse peers and customers.
The Need
It was important to ensure the brand refresh translated to an engaging website designed and structured with a UX that accommodated people with ADHD, Dyslexia and wider EDI audiences. We worked with Self Agency’s co-founder Devon Lowndes to ensure the UX was intuitive for this key audience.
Our Challenge
The website needed to be simple to use, both for the user and for Devon and the team. CRM integration integration and SEO considerations all played a part in how we approached the project.
The concept
Self Agency’s branding needed to be elevated to show the maturing of the agency through subtle visual enhancements. We wanted to show a playful nature, where each character depicting the diversity amongst us all. We developed full guidelines that would not only translate to the web design, but also other promotional assets such as social media visuals.
Our solution
We wanted to combine subtle movement with bright bold colour usage to help differentiate content and echo Devon’s positive and knowledgable approach.
What we did
Utilising Atomic Design principles, we created a scalable row-based system that could adapt and grow alongside the client’s needs, all while maintaining a consistent visual language meaning the client could control the entirety of their site quickly and efficiently.
Results
The new brand has meant Self Agency is well-positioned to continue its mission of promoting neurodiversity and fostering inclusive cultures in organisations. The website itself offers greater functionality, better SEO and a much more complete user experience.
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