Coffee Club
Digitising membership and revamping a beloved Bristol brand online.
Industry
Retail & Hospitality
Location
Bristol
Involvement
Brand Development
Photography
UX & UI design
Web development
eCommerce
CRM integration
The Brief
Overview
As a small business, Lou and Dod plough every moment into running their business day-to-day, stock takes, ordering, dealing with customers… when it came to their online presence, it was last on the list and they knew they wanted it to work harder for them.
The need
They needed to replace the shared service they had – giving them more control and greater flexibility for future growth, without the additional cost, but it was a big ask without having the necessary plan of action to put it into place.
Our challenge
We stepped in to help lay out a plan of action, tweaking their brand and giving them the tools to provide a consistent way of communicating across all channels. Providing them with a new website with eCommerce, CRM integration and a way to manage memberships online suddenly became achievable.
The concept
This was a low-level entry to connecting the (digital) dots. We wanted to build the site on an easy to use platform that wouldn’t sting them with fees, setting them up for long-term success; providing an ecosystem that would deliver consistent results, rather than building something pretty and leaving them to it.
Starting from scratch
Developing the brand, bringing the two coffee sites to life with photography and then providing content strategy for the year.
Building for success
By utilising our systemised frameworks, we were able to rapidly develop and produce Coffee Club’s website, giving them 24/7 access to easily update content, add new products, manage their eCommerce store or make changes whenever inspiration struck – no coding skills or developer help required.
Members only
Our critical thinking around the membership allowed Coffee Club to retain their existing format, but integrated it seamlessly into the new website. They saw 0% downtime in their ongoing membership roles, and on launch saw 49% increase in membership orders.
The shop
The Coffee Club eCommerce store was built on BigCommerce’s Catalyst framework giving us the freedom to create a highly custom, lightning-fast experience. By not choosing Shopify as the eCommerce platform, we saved Coffee Club a 24% saving on monthly costs!
Increase in orders
More customer interaction
Increase in membership
ROI so far
With Tiny Spark, you’ll get big agency expertise, with small agency care...the perfect combination.
Need help with eCommerce or membership and loyalty?
We help ignite business growth, creating websites and eCommerce stores, linking them to robust CRM strategies and loyalty programmes that turn heads and drive ROI.
