Our purpose

Businesses shouldn't have to choose between a digital solution that meets functional requirements and delights its users OR one that limits its impact on the environment by design. We remove the choice and deliver both through sustainable development.

Digital Execution

Our mission

Our mission is to design and develop ‘stuff’ for digital and physical environments that have a wow-factor, but they must be human-centred in their design and produce meaningful results. Our work must leave a positive legacy to our people, our clients and the environment.

Digital Done Better

Digital done better

We are serious about making a difference, and seek to work with fellow B Corps and clients who value the importance of creative technology to bring a positive impact on customers, staff, businesses and the wider society.

Positive change can come from a tiny spark of an idea; pun intended.  There are lots of reasons to collaborate with us, from our experienced team and expertise, to the purpose that drives us.  We want to collaborate in a meaningful way to get your business where you strive to take it.

A force for good

A force for good

It’s part of our culture to gravitate towards more meaningful ways of doing business:

Tiny Spark are part of the Istoria Group, who are champions of sustainability and are a Certified B Corporation®. Our sister business Ignition are the 2020 winners of The Queen’s Award for Enterprise for Sustainable Development and holder of several ISO standards. Our group aim is to be a carbon neutral business by 2030 and before this, improve our scores in our latest B Impact Report

Our values influence how we work, adapt and grow. Sustainability runs through everything we do. That’s because we know digital performance and climate action work in tandem. Case in point, faster loading webpages increase organic search visibility, and reduce carbon emissions… combine this with adhering to W3C accessibility guidelines and you’re on a positive digital pathway.

Making a difference

As part of our commitment to operating in an ethical, sustainable way, we are working with other organisations who strive to make a difference to people and planet.

Be a better business

We have joined The Better Business Act who aim to change UK law to ensure that every company here – whether big or small – puts balancing people, profit and planet at the heart of their purpose and the responsibility of their directors.

Charity of the year

Our chosen charity for 2024 is Blue Marine Foundation, who aim to restore the oceans to health by combating overfishing. Their mission is to see at least 30% of the world’s ocean under effective protection by 2030 and the other 70% managed in a responsible way.

Action for the planet

Via our Ecologi group membership, and through collective action, we have helped avoid methane emissions from landfill in Brazil, and reduced deforestation and degradation in Colombia.

Technology for good

As a founding member of Tech4Good South West, we are driving the intentional use of technology for good to drive positive outcomes for people and the planet.

Tiny Spark: What we do

How can you make a difference?

It can be a minefield of where to start and what to do when you take into account the day-to-day commitments of running a business. Istoria Group shared a useful post providing 5 actionable steps for businesses to make a positive change.

Environmental and sustainability policy

At Tiny Spark we aim to achieve best environmental practice. Our ESG Policy is outlined with protection of the environment at its core.


Diversity, equity and inclusion

As a women-owned business, diversity has a strong root in our culture where we strive for diversity and equality in our team.

Istoria Group is committed to encouraging equality, diversity and inclusion among our workforce, and eliminating unlawful discrimination. The aim is for our workforce to be truly representative of all sections of society and our customers, and for each employee to feel respected and able to give their best.

Our commitment

Tiny Spark and Istoria Group sister agencies commit to the following as part of our DEI policy.  The full policy is available upon request.

Working environment

Create a working environment free of bullying, harassment, victimisation and unlawful discrimination, promoting dignity and respect for all, and where individual differences and the contributions of all staff are recognised and valued.


Take seriously complaints of bullying, harassment, victimisation and unlawful discrimination by fellow employees, customers, suppliers, visitors, the public and any others in the course of the organisation’s work activities.

Create opportunity

Make opportunities for training, development and progress available to all staff, who will be helped and encouraged to develop their full potential, so their talents and resources can be fully utilised to maximise the efficiency of the organisation.


Make decisions concerning staff being based on merit (apart from in any necessary and limited exemptions and exceptions allowed under the Equality Act).


Monitor the make-up of the workforce regarding information such as age, sex, ethnic background, sexual orientation, religion or belief, and disability in encouraging equality, diversity and inclusion, and in meeting the aims and commitments set out in the equality, diversity and inclusion policy.

Ensure fairness

Review employment practices and procedures when necessary to ensure fairness, and also update them and the policy to take account of changes in the law. and exceptions allowed under the Equality Act).