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Digital Experience Blog Month

We thought why not make April our Digital Experience blog posting month!

We thought that April would be our Digital Experience blog posting month, with us releasing a series of articles in the next couple of weeks.

The Digital Experience (DX) is the total experience that a user has with a digital product, be that a website, app or other interactive digital execution. We believe that the impact of Business Analysis and Quality Assurance added to User Experience completes this holistic, wider, DX function.

Tiny Spark - DX

We will be releasing a number of blogs on DX topics covering what it is from our point of view, how using personas increases empathy within the design team and another on fully thinking through functional decisions when designing digital solutions being a few examples.

Stay tuned…

Alex Saxon

Managing / Digital Director

Increasing empathy using personas

How using personas rather than impersonal titles such as 'user' can aid the solution and create a greater level of empathy when making design and functional decisions.

Making the right functional choices

Decisions about functionality have an impact on how a user interacts with a system and this has a knock-on effect on their perception of the brand too.

What is Digital Experience?

An explanation of what we see Digital Experience is and our real world experience of developing a DX team.