Our Blogs
Was coding actually ever about the code?
How the introduction and improvement of AI is just another step, albeit a massive one, when it comes to assisting coders in the task of coding.
The 7 deadly sins holding back UK small business websites in 2026
The silent killers stunting your business growth.
AI in coding… So, is it going to replace developers?
A personal view on why AI is a powerful new tool for all developers - not their replacement; instead more like giving an accountant a calculator.
Low hanging fruit can be the cherry on top
Discover the most effective optimisation tried-and-tested steps to make your small business website stand out.
How to grow your small business online
How a strong online presence and clear communication plan can help your business grow.
Why loyalty & membership programmes are eCommerce gold
Practical steps you can use to turn casual buyers into repeat customers, creating a sense of belonging that drives long-term retention.
How innovative design and storytelling enhance engagement and drive sales
Lessons learned from 3 brands that used creativity to sell their products.
3 CRO tactics (and how they differ for eCommerce vs service businesses)
Discover the 3 best CRO tactics to boost sales and leads. See how eCommerce vs service businesses can apply them for maximum conversions.
How to convert browsing into sales
Here's a list of the most important things to concentrate on when it comes to turning your website visitors into online shoppers.
CRM-driven discounts supercharge sales
Discounts have long been one of the easiest ways to drive sales, but for small businesses, blanket discounting can quickly become a double-edged sword.
Use CRM to boost your online sales
A Customer Relationship Management (CRM) programme becomes a powerful tool when it comes to converting visitors into loyal customers who return again and again.
Why your business is being held back
Struggling with expensive, slow web builds that aren't quite tailored to your business is almost certainly stunting your business growth.
Retailtainment: The art of digital customer engagement
Fusing personalisation, gamification, and entertainment to elevate the customer journey.
Empowering change with Julian Trust
As a team, we’re always looking to support good local causes within our community, and we are committed to supporting those in need.
Your website’s carbon footprint
Images are essential for enhancing the visual appeal of a website and conveying information effectively. However, they can also be one of the biggest contributors to a website's carbon footprint.
Building for Tomorrow – Sustainable Development
In the digital age, where every click and scroll leaves a footprint, the sustainability of websites is emerging as a critical consideration.
Increasing empathy using personas
How using personas rather than impersonal titles such as 'user' can aid the solution and create a greater level of empathy when making design and functional decisions.
Making the right functional choices
Decisions about functionality have an impact on how a user interacts with a system and this has a knock-on effect on their perception of the brand too.
What is Digital Experience?
An explanation of what we see Digital Experience is and our real world experience of developing a DX team.
Digital Experience Blog Month
We thought why not make April our Digital Experience blog posting month!
March wrap-up
A quick review of March for Tiny Spark and Istoria Group including B Corp month, Purposefest and working with Babbasa!
The metaverse is dead – let’s get back to the future
With the Metaverse dead, AI is where the future lies, for now...
Key take outs from SXSW 2023
From gaming’s transmedia connections to humanity in the Metaverse and at phygital events. Here’s a few snippets from a packed show…
Free website for Women-led start-ups
Tiny Spark offers free website design as part of Istoria Group Competition to help Regional, Women-Led Micro Business
NFT’s… So, what is the point, and why all this hype?
Further insight into the mechanics and terminology behind the NFT phenomenon with a summary on ownership and their ecological effect – Part 2 of a personal view by Tiny Spark’s Anton McCoy.
From Hamburgers to Kebabs
Like with any industry, the world for web design and build has its own array of buzzwords and terms. Some of these terms escape and make it into the common parlance, where are others remain only known to inner circle of geeks.
NFTs… selling nothing for the stonks ($$$)
An insight into the mechanics and terminology behind the NFT phenomenon and a warning not to get involved without plenty of prior knowledge about the pitfalls – Part 1 of a personal view by Tiny Spark’s Anton McCoy.
Micro-interactions | Things that make you go oohhhh!
Micro-interactions are used everywhere. When used well, they can provide reinforcement of a brand, improve the UX experience, increase user engagement and also give us a warm fuzzy feeling inside!
Ungeek: What is 2FA?
If you consider yourself a geek or not, the chances are you have delt with Two Factor Authentication (2FA) when you have logged into certain websites or mobile apps...
Confident Clicks v Option Overload
One opinion that refuses to go away when it comes to placing content on a website, is the notion that users want to access the information they are after as soon as possible.