Meaningful results
Tiny Spark can optimise the performance of your marketing activity and achieve increased customer satisfaction and business growth.
Optimisation & Performance
Our optimisation and growth services empower you and your business team to make decisions based on actionable insights, focus on metrics that matter and increase conversions on your website, and much more!
SEO services
Technical and on-site search engine optimisation to resolve issues impairing your website and optimise your customer’s buying journey.
CRM implementation
Supporting you in creating strategic, measurable and successful CRM email campaigns to engage your user base.
Conversion Rate Optimisation
(CRO) increase the percentage of users converting on your website through understanding their barriers and actions.
Engagement planning & scoring
Build brand loyalty and long-lasting customer relationships through the creation of meaningful interactions.
Performance measurement
Quantify success of marketing strategies, campaigns and customer engagement by monitoring the metrics that matter as well as KPIs.
Growth optimisation
Understand your customers, what motivates them to convert, and increases satisfaction by gathering a multi-disciplinary team to hypothesize, design, test and learn.
Reporting dashboard
Design and development of bespoke reporting dashboards to support your reporting requirements,
Room for improvement
It’s vital, in this ever-advancing digital world, that performance and continuous improvement is a focus for every organisation. Whether the marketing priority is brand building, sales activation or wider operational gains.
SEO, CRO and performance measurement are three key services that prove a positive return on investment for any business.
Search Engine Optimisation
Our SEO experts can help diagnose and resolve issues that may be impairing your website’s visibility causing your website to underperform and contribute minimally to your business goals.
To maximise your website’s performance and improve the user experience, our approach is to understand your business goals, audit your website and review your key competitors websites.
Conversion Rate Optimisation
Understanding how your website users move through the website and what actions they take and any barriers is invaluable to a website owner.
We provide conversion rate optimisation (CRO) services that focus on increasing the percentage of website users that engage with your content and convert by testing and simplifying customer journeys.
Performance Measurement
For your business performance, we can advise on the metrics that matter to track progress and measure success for your marketing activity KPIs. Plus we can design and build bespoke reporting dashboards to simplify your reporting process.
How we do it
Every project we partner with our clients on is unique, but how we approach it predominantly remains the same. As an example, the below diagram illustrates how we approach a typical 12-month SEO service retainer.
Support
We’re here to support you every step of the way, from inception to completion and beyond. We’ll be there for you post-release to provide ongoing, scheduled support.
1
Client Onboarding
In weeks 1-2, your assigned account manager welcomes you and leads on taking you through the client onboarding process. Followed by a ways of working meeting and a kick-off session with the project team.
2
Discovery
In the first month, we would audit organic performance and explore optimisation opportunities. The audit results contribute to and determine quick wins and longer term efforts plotted on an SEO roadmap that aligns with your organisational goals. The roadmap will include a mix of outreach link building, Digital PR, algorithmically-aligned content, technical SEO and data analytics!
3
Compatability
In months two – four, we start on the strategy roadmap and plan – our blueprint for the way forward. We then look at house-cleaning – stabilising your site architecture and taxonomy and then work on ranking research to prepare, monitor and then report on.
We would provide regular reports on progress of activities agreed on the SEO roadmap.
4
Trust
Then, in Months 5-8, we then work on building your domain’s authority, developing your trust scores, optimising early-stage keywords that lead to noticeable traffic growth.
5
Authority
Months 9-12+ is where we see you ranking for competitive keywords. We work on your conversion optimisation and look to deliver on your targets via effective conversions.
6
Evaluation
In month 12 we would again audit organic performance and provide an annual business review report containing a summary of results achieved in the previous 9-12 months. Plus recommendations for the next year based on results, conversations with you on your future organisational goals, and where SEO can contribute.
Why partner with us?
Our skill in combining strategic thinking and UX / UI design with best-in-class development means you’ll have a team of like-minded people with years of experience producing similar products and services across multiple sectors.
Director of Marketing, Clue Software
What are your challenges
How can we increase the search engine traffic to our website?
How can we improve the performance of our website page to serve our customers better?
We want to increase engagement with our customer base but not sure how.
We have a new brand we want to build awareness of.
We are unsure what marketing metrics to track to understand ROI.
We want to increase our eCommerce sales.