Rational Thinking
Tiny Spark can work with you on data-driven collaborative decisions and pragmatic planning to translate your requirements, resulting in human-centred solution design that resonates with your audience.
Strategy & Insight
We specialise in creating customer experiences – for both physical and digital environments – using creativity, innovation and technical excellence. We strive to offer our clients a strategic, measurable approach to produce memorable digital products and inspiring experiences.
We can help guide you to become more organised, increase revenue, be more accessible and more findable – our human-centered approach helps us factor in the little things that make a difference!
Business Analysis
Helping to better understand your business objectives, ensuring that you get what you need as well as what you want.
SEO Strategy
Ensuring that your website gets as much quality traffic as it possibly can, we help with content structure and copy to maximise its performance.
UX Research & Design
Understanding what your users think, feel and do to ensure the solution meets their needs.
Marketing Strategy
Helping you plan everything from the targeting to your message delivery.
Innovation Planning
Helping your organisation to scale, grow and be more efficient through digital platforms.
CRM Strategy
Supporting you to create a strategic, measurable and successful CRM.
Product Roadmaps
Supporting you in identifying, planning and designing improvements to your digital product or service.
Content Strategy & Design
Helping you to structure your content in the most intuitive way possible for its audience, bringing your message to life.
What are your challenges?
I need digital experts to help me understand our audience and what they want.
My website isn’t performing to its potential... We need more visits and to increase our conversion rate.
We need to increase our return on investment for digital marketing.
Why is our digital marketing ineffective?
We have an innovation idea but don’t know how to progress.
Is our content actually working?
Human-centered Design
When it comes to designing and problem-solving, we put the people we are designing for at the heart of the process.
The human-centred design process begins with empathy for the people we are designing for, understanding their needs and goals and designing to meet them.
UX to CX
The customer experience is the heart of the relationship between a business and its customers.
From CRM campaigns, system emails, to sales, and customer service, we can help with all of your digital touch-points with your audience to maximise customer perceptions.
Metrics to be measured by
Our optimisation and growth services empower you and your business to make decisions based on actionable insights, focus on metrics that matter and increase conversions on your website, and many more!
How we do it
Every project we partner with our clients on is unique, but how we approach it predominantly remains the same. As an example, the below diagram illustrates how we approach a UX/CX project.
Support
We’re here to support you every step of the way, from inception to completion and beyond. We’ll be there for you post-release to provide ongoing, scheduled support.
1
Client Onboarding
Your assigned account manager leads on taking you through the onboarding process. The includes a way of working, meeting and a project kick off meeting.
2
User Research
In order to design the best experience for your users, we need to understand who they are. This research can take form of user workshops, one-to-one interviews or for small projects, a survey. The objective is provide us with all that we need to create the personas and the subsequent solution.
3
Personas
The user research feeds into one of the key outputs: Personas. We identify each user type and create a persona for each. We focus on what they need from the solution, their objectives, pain points, preferences etc. This allows to know exactly who we design for, as well as setting the priority for each user type.
4
IA
Information architecture focuses on how the content within a digital solution is organised. We start by analysing your existing or plant content, grouping and segmenting in order to place content in the most logical and intuitive location for the user.
5
Wireframing
Initially, we focus on the hierarchy of content on pages and work through what calls to action (CTA) we should apply to provide a user path that meets their needs and the messaging/proposition that you brand wants to convey. We then create more detailed wireframes to show the impact of functionality on the design.
6
User Testing
Turning the wireframes into navigable prototypes for user testing. We ask users to carry our activities set out in the user journeys that we have identified. This allows us to validate that the UX design will meet your users needs and allow them to have as frictionless an experience as possible.
Why partner with us?
Our skill in combining strategic thinking and UX / UI design with best-in-class development means you’ll have a team of like-minded people with years of experience producing similar products and services across multiple sectors.
Global Supply Chain Lead - Eastern Europe and Central Asia, Pfizer